my work

Here’s a sample of some of the work I’ve led of late. It’s not exhaustive, but it’s all pretty cool, if I do say so myself. You can find out more about each piece of work by clicking the button beneath it.

Don’t see what you’re looking for? Give me a shout - I’ve probably got a case study down the back of the sofa…

The LEGO Group
Global Creative/Content Strategy Director

LEGO Holiday campaign development

Strategic development and oversight of creation and delivery of LEGO’s global, full-funnel biggest budget all-singing all-dancing Christmas campaign.

Brand / Strategy / Creative / Social / Paid / Retail

Start feeling Christmassy

pharrell x lego partnership strategy

Creation of and guidance on the strategy behind LEGO’s partnership and reason to connect with the impeccably talented Pharrell Williams.

Brand / Strategy / Partnerships / Entertainment / Social

Blast off

creating a new day - world play day

Creating a new global movement in collaboration with the UN - from the ground up. Concept, strategy, sell-in, experiential and more.

Brand / Strategy / Influencer / Experiential / CSR

(Re)discover the power of play

draftLine Europe (The internal agency for AB InBev)
Global Head of Social/Content

CORONA STUDIOS

Strategy, creation and management of Corona’s entertainment-focused social strategy, turning a staid marketing channel into a global, influencer-led powerhouse.

Strategy / Social / Entertainment / Influencer / Paid

Leap into nature

budweiser x football

Strategy and stewardship of Budweiser’s expanding sponsorship of football, including The FA Cup and The World Cup, with a focus on authenticity.

Strategy / Creative / Social / Entertainment / Partnerships / Influencer / Paid

Hit top bins

beer for good

Two all-hands-on-deck campaigns to help an industry in a time of crisis and support a country in desperate need, showing what’s really possible when the stars align.

Strategy / Creative / Kinda a bit of everything

Feel good