The LEGO Group’s ‘Holiday’ campaign is the most global, highest-budget full-funnel campaign that the brand delivers each year, with a huge focus on reaching a multitude of different audiences in various stages of consideration. Kids, caregivers, gift-givers and adult fans of LEGO - there’s something for everyone.

I oversaw the strategy, creative production, formats and localisation plans for this mammoth event moment - including key elements such as social and influencer collaboration and retail execution. We pushed the envelope for the brand - with a renewed focus on social media, measurable effectiveness (both in terms of brand love and ROI) and ensuring a consistent, impactful message for whoever you are and wherever you were. It’s too much to put into a couple of paragraphs - get in touch and ask me more!